Identification System

Date: 20/01/2018

Identification System

1.LOGO

Identification System

2. DESIGN IDEAS

Identification System

-   Logo is inspired from the specific cultural characteristics of Ho Chi Minh City with gentle and delicate lines. The white ones are considered as the path of light convergence rising up strongly expressing the desire to develop a dynamic Saigon Tourism University.

-  With the closed design of the curved lines are stylized by interweavement, and it shows the directions to conquer the new destinations. The image of the roads also expresses the specific characteristics of the tourism industry, its services and its journeys

-  The roads are designed by interweavement in a symmetrical layout through the center axis to create a balance. The logo image is minimized by the blue and white to create an impression of simple but modern identification. Blue highlights the white lines of the road to create its own hallmark for the brand name.

-  The brand name is neatly designed underneath the logo like a solid support, as well as providing a solemn feeling for the overview of logo.

3. IDENTIFICATION SYSTEM
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